Topical map generator
The Postly Rank Topical Map turns one seed keyword into a full content plan: a pillar page, topic sections, the articles in each section, the internal links between them and the order to publish them in. It's for sites that want to build topical authority instead of publishing unrelated posts.
Free plan, no credit card. Already have an account? Open Topical Map in Postly Rank.
Who is Topical Map for?
- New sites planning their first 30–150 articles
- Established sites filling topic gaps and updating existing pages
- Agencies presenting a content strategy to a client
What does Topical Map do?
Pillar, sections and articles
Keywords are grouped by shared search results into articles, then into sections by shared sub-topics, with a hub article for each section.
Core and outer topics
Sections close to your business (from your Business profile and audited pages) are marked core and come first in the publishing order.
Existing pages become updates
If your latest Site Audit found a page that already covers an article, the map suggests updating it instead of writing a new one.
Internal link plan
Pillar ↔ hubs, hub ↔ articles, articles → pillar and their closest siblings, with varied anchor text.
Bubble map, table and calendar
Explore topics as a zoomable bubble map or a filterable table, export it, add a 30/60/90-day plan to your Join Postly calendar as drafts, or send it to the Writer.
How Topical Map works
Enter a seed keyword
Optionally choose an audited site so existing pages are matched.
Review the map
Check sections, articles and the publishing order; edit or remove rows.
Publish in order
Send articles to the SEO Writer and spread them over a content calendar.
Where does the data come from?
Numbers come from the Join Postly Index: the pages our own crawler, JoinPostlyBot, has crawled. Popularity, Difficulty and positions are Join Postly Index estimates, not Google search volume or Google rankings. Your existing pages come from your own latest Site Audit.
Learn more about our crawler on the JoinPostlyBot page.
Topical Map: Free vs Rank Pro vs Rank Agency
Free forever, or Rank Pro at $15/month and Rank Agency at $49/month (USD).
| Topical Map | Free | Rank Pro | Rank Agency |
|---|---|---|---|
| Topical maps per day | 2 (preview) | 20 | 50 |
| Keywords per map | 12 | 80 | 150 |
| Full map, exports and content calendar |
On Free, a map shows the pillar and one full section as a preview. Limits are per workspace per day unless stated. Rank Pro and Rank Agency are in early access: ask at info@joinpostly.com.
Topical Map FAQ
What is a topical map in SEO?
A plan of every page a site needs to cover a topic completely: a pillar page, the sub-topics around it and the internal links that connect them. It helps search engines see that the site covers the topic in depth.
Is the Topical Map free in Postly Rank?
Free plans can build 2 map previews a day showing the pillar and one section. Rank Pro and Rank Agency unlock the full map with up to 20 and 50 maps a day, exports and the content calendar.
Can the topical map add articles to my content calendar?
Yes, on paid plans. Pick 30, 60 or 90 days and the weekdays to publish, and the articles are added to your Join Postly calendar as drafts. Nothing is published automatically.
Related Postly Rank tools
Try Topical Map free
Postly Rank works with every Join Postly plan, including Free. No credit card needed.