Free social media content calendar template
Generate a 30-day social media content plan for your business type and posting frequency, with a post idea, format, content pillar and caption draft for every slot. Download it as Excel or CSV, or import it straight into Join Postly to schedule.
How to use the Content Calendar Template
- 1Choose your business type, how many posts a week you can manage, and the start date.
- 2Add your business name and city so the caption drafts are filled in.
- 3Check the plan in the table. Shuffle to swap the ideas around.
- 4Download Excel or CSV, or the Join Postly bulk file to import and schedule the month in one go.
Frequently asked questions
What should a content calendar include?
For each post: the date and time, the network, the content pillar, the format, the idea and a caption draft. A status column (draft, ready, scheduled) helps when more than one person works on it.
How do I import the calendar into Join Postly?
Download the Join Postly bulk CSV, open Bulk schedule in your account, choose your accounts and upload the file. Add a media link to any post that needs a photo or video before you schedule.
Does the Excel file need any special software?
No. The .xlsx file opens in Microsoft Excel, Google Sheets, Apple Numbers and LibreOffice. It's created in your browser, so nothing is uploaded.
Related free tools
All toolsThen schedule it with Join Postly
Plan, publish and track your posts on every network from one calendar. Free plan, no credit card.