Schema markup generator (JSON-LD)
Fill in a short form and get valid JSON-LD structured data for FAQ, Local business, Organization, Article, Product, How-to, Breadcrumb or Event. The code is checked as you type against the properties Google lists, and runs fully in your browser.
How to use the Schema Markup Generator
- 1Choose the schema type that matches the page, such as Product for a product page.
- 2Fill in the fields. Fields marked * are required; the check below the code lists anything missing.
- 3Copy the script tag and paste it into the page's HTML, in the head or the body.
- 4Test the live page with the Schema Markup Validator, or with Google's Rich Results Test.
Frequently asked questions
What is JSON-LD schema markup?
A block of structured data in a <script type="application/ld+json"> tag that describes the page in schema.org terms, such as a product's price or an event's date. Google recommends JSON-LD over Microdata and RDFa.
Where do I paste JSON-LD on my page?
Anywhere in the HTML: the head or the body both work. In WordPress, use your SEO plugin's custom schema field or a header-code plugin; in Shopify, add it to the product template.
Will schema markup give me rich results?
It makes a page eligible, not guaranteed. Google decides per search whether to show stars, prices or event dates, and the markup must match what visitors see on the page.
Can a page have more than one schema type?
Yes. A product page can have Product and BreadcrumbList, and an article Article and Organization. Use separate script blocks or one @graph, and describe only what's actually on the page.
Related free tools
All tools- FAQ schema generatorFAQ schema generator
- Product schema generatorProduct schema generator
- Article schema generatorArticle schema generator
- Organization schema generatorOrganization schema generator
- Local business schema generatorLocal business schema generator (LocalBusiness JSON-LD)
- Schema Markup ValidatorCheck a page's JSON-LD structured data for errors and missing fields.
- Website SEO ScoreA free mini audit of one page with the Site Audit's checks and fixes.
- AI Answer Readiness CheckHow ready a page is to be read and quoted in AI answers.
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