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Instagram caption generator

Instagram shows only about the first 125 characters before "more". Get captions with a strong first line for your business type and tone, see the cut-off as you edit, and add a call to action and a few hashtags before you copy.

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How to use the Caption Generator

  1. 1Choose your business type and the tone that fits your brand.
  2. 2Add your business name, and your city and current offer if you have them. Empty details are left out neatly.
  3. 3Tap Shuffle for different captions, and turn on a call to action or hashtags.
  4. 4Edit the caption so every detail is true for your business, then copy it or schedule it.

Frequently asked questions

How long should an Instagram caption be?

Any length up to 2,200 characters works, but the first 125 characters do the heavy lifting because that's what shows in the feed. Short captions suit simple photos; longer ones suit tips and stories.

Should hashtags go in the caption or a comment on Instagram?

Either works for discovery. Putting a few at the end of the caption keeps everything in one place and is easier to manage when you schedule posts.

What makes a good first line for an Instagram caption?

Something that makes people want to tap "more": a question, a clear benefit, a surprising fact or the start of a story. Avoid starting with your business name or a greeting alone.

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