Mission statement generator
Answer four short questions (what you do, who it's for, how you do it and why it matters) and get five mission statement ideas plus vision statement ideas to adapt. Free templates, no sign-up; Pro can polish them with AI.
How to use the SWOT & Mission Statement Generator
- 1Choose your type of business and, if you like, add its name.
- 2Type your own strengths, weaknesses, opportunities and threats, one per line.
- 3Delete any suggested points that don't apply, and read the next actions.
- 4Copy or download the SWOT, or switch to Mission statement to draft one.
Frequently asked questions
What makes a good mission statement?
It says what you do, for whom and why it matters, in one or two plain sentences. Avoid buzzwords like "world-class" or "synergy": a customer should understand it at a glance.
What is the difference between a mission and a vision statement?
A mission describes what your business does today and for whom. A vision describes the future you're working towards. Most small businesses need the mission first.
How long should a mission statement be?
Ideally under about 25 words, short enough to put on your About page, in your bio or on a slide without trimming.
Related free tools
All tools- SWOT & Mission Statement GeneratorA SWOT analysis and mission statement draft.
- Customer Persona GeneratorA customer persona drafted from a few details.
- Marketing Budget CalculatorPlan a marketing budget from revenue or customer goals.
- Landing Page Headline GeneratorHeadline and subheadline ideas for a landing page.
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