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Ad copy generator for Meta, Google and LinkedIn

Describe your product, audience, problem and offer, choose a copywriting formula (AIDA, PAS or BAB) and get ad copy for Meta, Google responsive search ads and LinkedIn, with live character counts against each platform's limits.

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How to use the Ad Copy Generator

  1. 1Fill in the product, who it's for, the problem it solves, the main benefit and your offer.
  2. 2Choose a formula: AIDA, PAS or BAB. Each one structures the copy differently.
  3. 3Switch between Meta, Google and LinkedIn. Lines over a limit are flagged in red.
  4. 4Edit the copy so every claim is true, then paste it into the ad manager.

Frequently asked questions

What are the AIDA, PAS and BAB copywriting formulas?

AIDA moves the reader through Attention, Interest, Desire and Action. PAS names a Problem, Agitates it and offers the Solution. BAB shows life Before, After, and the Bridge between them, which is your product.

What are the character limits for Google responsive search ads?

Up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters, plus two display path fields of 15 characters. Google needs at least 3 headlines and 2 descriptions.

How long should Facebook and Instagram ad text be?

Meta recommends about 125 characters of primary text, because longer text is cut off with "See more", plus a headline of about 40 and a description of about 30 characters.

Can I promise results in my ads?

Only results you can back up. Ad platforms reject misleading claims, and health, finance and housing ads have extra rules. The templates avoid made-up numbers, so add your own proof where you have it.

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