Google Ads headline and description generator
Responsive search ads need up to 15 headlines of 30 characters and 4 descriptions of 90. Enter your product, benefit and offer to get headline and description ideas that already fit Google's limits.
How to use the Ad Copy Generator
- 1Fill in the product, who it's for, the problem it solves, the main benefit and your offer.
- 2Choose a formula: AIDA, PAS or BAB. Each one structures the copy differently.
- 3Switch between Meta, Google and LinkedIn. Lines over a limit are flagged in red.
- 4Edit the copy so every claim is true, then paste it into the ad manager.
Frequently asked questions
How many headlines does a responsive search ad need?
At least 3 and up to 15. Google mixes them in different combinations, so write headlines that make sense in any order and avoid repeating the same phrase.
Should every Google Ads headline include the keyword?
Not every one. Put the keyword in a few headlines, and use the rest for benefits, offers, proof and a call to action, so Google has different messages to test.
What is pinning in responsive search ads?
Pinning fixes a headline or description to a position, such as headline 1. It gives you control but means fewer combinations to test, so pin only what must always show, such as a legal line.
Related free tools
All tools- Ad Copy GeneratorMeta, Google and LinkedIn ad copy inside the character limits.
- CPC & CPA CalculatorCost per click and per conversion from spend, clicks and results.
- ROAS CalculatorReturn on ad spend and the break-even ROAS for your margin.
- Caption GeneratorCaptions by niche and tone from a hand-written template library.
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