CPC calculator: cost per click and per conversion
Enter your ad spend and clicks to get the cost per click, then add conversions for the cost per acquisition and conversion rate. Plan the other way too: how much budget a click or conversion goal needs.
How to use the CPC & CPA Calculator
- 1Enter your ad spend and the number of clicks.
- 2Add impressions for the click-through rate, and conversions for CPA and conversion rate.
- 3Switch to Budget to see what a target number of clicks or conversions would cost.
Frequently asked questions
How do you calculate cost per click?
CPC = ad spend ÷ clicks. Spending 120 for 300 clicks gives a CPC of 0.40. Platforms may count clicks differently (link clicks vs all clicks), so use the same type each time.
What is a good cost per click?
One that leaves room for profit: if 1 in 50 clicks buys and each sale earns you 40, you can afford up to 0.80 per click before you lose money. Industry averages vary too much to be a target.
How can I lower my CPC?
Improve how relevant the ad is to the audience and the search, test new images and headlines, narrow away audiences that click but never buy, and make the landing page match the ad.
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