Social media ROI calculator
Add up what social media costs you, including ad spend, tools and the hours you or your team put in, and compare it with the revenue or the value of the leads it brings. The calculator shows profit and ROI with the formula.
How to use the Social Media ROI Calculator
- 1Enter the revenue you can link to social media, or the number of leads and what a lead is worth.
- 2Add your costs: ad spend, tools and other costs for the same period.
- 3Enter the hours spent and an hourly rate, so your time counts as a cost too.
- 4Read the profit and ROI. Use the same period, such as one month, for every number.
Frequently asked questions
How do you calculate social media ROI?
ROI = (value − cost) ÷ cost × 100. Value is the revenue or lead value you can link to social media; cost includes ad spend, tools and the time spent, valued at an hourly rate.
How do I know which sales came from social media?
Use UTM-tagged links in your posts and bio, ask new customers how they found you, track discount codes used only on social, and check your analytics for referrals from each network.
How do I work out what a lead is worth?
Multiply your average sale value by the share of leads that become customers. If an average sale is 200 and 1 in 10 leads buys, each lead is worth about 20.
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