Free brand kit generator
Enter any website to get its brand colours with roles, logo, fonts, a link-preview check and a Brand Score with a grade — plus a shareable Brand Report Card. No sign-up needed.
Frequently asked questions
How does the Brand Kit generator work?
It reads the public home page of the website you enter — its styles, logo, icons and share tags — and works out the brand colours (with primary, secondary and accent roles), fonts, logo and how the link looks when shared. Nothing is installed on your site and nothing is saved.
What is the Brand Score?
A 0–100 score with a grade from A to F, made of five weighted parts: branding, social presence, website basics, trust & security and accessibility. It shows how complete and consistent a brand looks online and where the quickest wins are.
Is it really free?
Yes. You can scan 3 websites a day without an account. A free Join Postly account unlocks the full Brand Kit: the fixes behind your score, AI brand voice and bios, contact details, logo variations, social covers, QR codes and more.
Can I check a competitor's website?
Yes. The tool only looks at public information any visitor can see, so you can compare your brand with competitors or prepare a pitch for a client.
Why are some colours or fonts missing?
Some sites load their styles with JavaScript after the page opens, use images instead of text, or block automated visits. The tool shows what it can read reliably and never guesses colours that aren't on the page.
Can I share my Brand Report Card?
Yes. Download it as a post (1080×1350) or story (1080×1920) image and share it on LinkedIn, Instagram or X. Free cards include a small "Made with Join Postly" badge.
Turn your brand into posts
Sign up free to unlock the full Brand Kit and all 50 tools — then create, schedule and publish with your own brand.