Instagram ad cost calculator (CPM)
Work out what your Instagram ads really cost: CPM (cost per 1,000 impressions), cost per click and cost per result from your spend and results in Meta Ads Manager. Or plan a budget backwards from the reach or clicks you want.
How to use the CPM Calculator
- 1Enter the amount you spent and the number of impressions.
- 2Read the CPM. Add clicks, conversions and revenue to see the other metrics too.
- 3To plan a campaign, switch to Budget and enter the impressions you want and the expected CPM.
Frequently asked questions
How much do Instagram ads cost?
There's no fixed price: you set a budget and Meta's auction decides what each impression costs, depending on your audience, country, season and how good the ad is. Many advertisers see CPMs of a few dollars to over $15.
What is a good CPM for Instagram ads?
One that's lower than your past campaigns for the same audience while still getting results. A cheap CPM with no clicks isn't good; judge it together with click-through rate and cost per result.
How do I lower my Instagram ad costs?
Test several creatives and keep the winners, use vertical 9:16 video for Reels and Stories, broaden very narrow audiences, and give the campaign a few days to learn before judging it.
Related free tools
All tools- CPM CalculatorCost per thousand impressions, or the budget you need.
- CPC & CPA CalculatorCost per click and per conversion from spend, clicks and results.
- ROAS CalculatorReturn on ad spend and the break-even ROAS for your margin.
- Social Media ROI CalculatorWhat your social media work returns, including your time.
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