Instagram engagement rate calculator
Find the engagement rate of an Instagram post or Reel from its likes, comments, shares and saves. Use reach from Insights for your own posts, or followers to compare with other accounts.
How to use the Engagement Rate Calculator
- 1Choose what to divide by: followers, reach or impressions.
- 2Enter the likes, comments, shares and saves (and clicks if you track them).
- 3For an average, enter the totals for several posts and the number of posts.
- 4Read the rate and the formula, and compare posts using the same method each time.
Frequently asked questions
Where do I find reach for an Instagram post?
On a professional account, open the post and tap View insights. Reach is the number of accounts that saw it at least once, which is what this page divides by.
Do Instagram saves and shares count as engagement?
Yes, and they're often the strongest signals: a save means someone wants to come back to it and a share puts it in front of new people. Include them along with likes and comments.
Can I check the engagement rate of another Instagram account?
Yes, with followers as the base: add up the likes and comments on their recent posts, enter the number of posts and their follower count. Saves, shares and reach are private.
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